Tohoku, Japan, is blissfully untouched by modern life, giving way to authentic and wholly unique experiences that typical American travelers—accustomed to flashy images of Tokyo’s energetic urban sprawl—might not ordinarily associate with Japan. Carrie Dennis, fresh from her first-hand experience in Tohoku, gives prospective travelers a leg up on their research.

We partnered with Japan National Tourism Organization to bring this guide to life.

Japan’s Tohoku region is not far from fast-paced Tokyo geographically. The six prefectures, or states—Fukushima, Miyagi, Iwate, Aomori, Akita, and Yamagata—are only a quick plane or bullet train ride away. Spiritually and environmentally, however, the northeast part of Honshu, Japan’s largest island, is a world all its own. This remarkably undeveloped region’s mountains, lakes, and hot springs have led to its rich reputation as the most scenic area of Japan. This is especially true in the fall, when the foliage is so vibrant it’ll make you wonder why it doesn’t get as much attention as spring’s cherry blossoms.

Moreover, the people here—inn proprietors, traditional performers and craftspeople, farmers, fishermen, merchants, and restaurateurs—bring a unique perspective and warmth to the Tohoku experience. Here, the old rural and feudal Japan mingles with Westernization and modern infrastructure, allowing visitors as much immersion into traditional Japan as they like. One discovers unexpected luxuries as frequently as the peculiarities. Folks who have never been to Japan as well as returning visitors who never made it this far north will find something to hold onto in this mystical place.

This list is by no means exhaustive—as with any dynamic destination, you could spend years here and still discover new things. This is an introduction, informed by my own trip through the region, meant to give you a foundation of knowledge from which to build your own perfect adventure.

PLACES MENTIONED

Explore all the destinations I visited below.

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Aomori Tohoku’s northernmost prefecture. Oirase Stream A picture-perfect mountain stream parallel to a scenic walking path. Lake Towada The largest caldera lake on Honshu. Haneda Airport One of Tokyo’s two main international airports. Narita International Airport One of Tokyo’s two main international airports. Chusonji Temple A special historic site known for vibrant fall foliage. Motsuji Temple A special historic site with a serene garden and pond. Sendai The capital city of Miyagi Prefecture. Matsushima Ichinobo See amazing views of Matsushima Bay from this ryokan’s suites. Ouchijuku This restored post town from the Edo Period is famous for soba. Aizu Bukeyashiki A reconstructed samurai mansion and important historical site. Matsushima Bay 260 islets dot this scenic body of water. Aizu Higashiyama Onsen Mukaitaki A traditional ryokan with public hot spring baths in Fukushima Prefecture. The Westin Sendai A luxury Western hotel in Sendai, the second largest city north of Tokyo. Yamanokami onsen A sprawling traditional ryokan with Western-style sleeping options. Nebuta Museum WA RASSE Learn about the Aomori Nebuta Festival. Kakunodate An incredibly well-preserved Edo-period samurai site. Mount Hachimantai A popular area for wildlife hikes, volcano views, and marshland scenery. Tsuruga Castle A reconstructed samurai stronghold. Nikka Whisky Distillery This distillery dates back to 1894. Sekinoichi Brewery Enjoy a taste of regional sake and craft beer in Iwate Prefecture. Geibikei Take a boat ride through the towering limestone rock formations of this gorge. Yamadera A spiritual mountain temple complex with incredible views. Iwate A large prefecture on Tohoku known for unspoiled culture and wilderness. Akita A northern prefecture of Tohoku popular with outdoor enthusiasts. Fukushima Tohoku’s southernmost prefecture. Miyagi A mountainous and coastal prefecture of Tohoku that faces the Pacific Ocean. Yamagata The southwestern prefecture of Tohoku that faces the Sea of Japan. Tokyo Japan’s capital city.

Which prefecture to visit

Which prefecture to visit

Consider all of them. Each prefecture has its own culture and distinct topography that you’ll be able to compare only on an extended trip. However, with quick and accessible public transportation, you can easily scoot up from Tokyo to many places in Tohoku and spend a long weekend, mixing and matching cities, coasts, and countrysides based on your interests.

Aomori, for example, is known for apple production and the attendant festivals, while Akita is where you should go for mountain hikes, visits to the sea, and strolls through a celebrated samurai district. Fukushima, the southernmost prefecture, is especially rich in history, both recent and long past. (And don’t worry, it’s completely safe. Those concerned about continued fallout from the 2011 nuclear incident need not be—radiation has declined to safe levels.) Iwate is for local crafts and dramatic coasts; Miyagi is where you’ll find the iconic Matsushima Bay and the cosmopolitan city of Sendai; and Yamagata, along the Sea of Japan and home to the mountain temple Yamadera, is an especially rural and spiritual place.

You absolutely need to
spend a night in a ryokan

A stay in a ryokan, a traditional Japanese inn, is truly one of the most magical experiences you can have anywhere in Japan, and the heavy concentration of ryokan in Tohoku makes a night in one of the vibrant, plentiful options here a necessity.

Ryokan vary in size and character. Most have rooms with tatami-mat floors that require you to remove your shoes at the door, replacing them with supplied slippers. Some, such as Matsushima Ichinobo in Miyagi, have western-style beds, showers, and buffet dinners, while others, typically the more traditional ones such as Aizu Higashiyama Onsen Mukaitaki in Fukushima, might not have a shower or tub in your room at all and instead require you to visit the public bath, otherwise known as an onsen if the public bath water is supplied by a natural hot spring. Other ryokan, such as Hoshino Resorts in Aomori, are a mix, with western-style beds and luxurious private ensuite onsen. You’re likely to be supplied with a yukata, a lightweight kimono to wear to the baths, as well as socks (with the big toe separated for use with sandals) and a bag or wicker basket with a washcloth. Feel free to wear the traditional outfit while strolling the grounds—you won’t be the only person wandering around in your robe.

In a traditional ryokan, you might be surprised to find that your room doesn’t have a bed. Turndown service will take care of that—a porter will place a futon cushion directly on the mat in the evening. You might also be supplied a buckwheat-hull-filled pillow.

There are, of course, all kinds of accommodations in Tohoku. Western-style hotels, such as The Westin Sendai (where I stayed one night), abound if you’re craving the comforts of home.

From top to bottom: The halls of Aizu Higashiyama Onsen Mukaitaki wind around its outdoor zen garden; a private ensuite onsen at Hoshino Resorts; a stellar view of Matsushima Bay from a suite at Matsushima Ichinobo.

From top to bottom: The halls of Aizu Higashiyama Onsen Mukaitaki wind around its outdoor zen garden; a private ensuite onsen at Hoshino Resorts; a stellar view of Matsushima Bay from a suite at Matsushima Ichinobo.

How a public hot
spring bath works

First, in your room, you put on the yukata and socks. Then you head to the onsen. It should be clear which one is for men and which one is for women, though if it’s not you’ll find out soon enough. Take your shoes off outside the first door that leads to the area that looks like a locker room. Once inside, take off all your clothes, leaving your belongings in the baskets that line the walls, and then enter the next room, where you’ll find a lineup of plastic stools and accompanying shower heads. Here, you’ll sit and wash yourself thoroughly. You can probably bring your own toiletries (check with management), or use the ones provided, though if you can’t read Japanese, you might have to rely on a benevolent bather to show you which bottle is which. Once you’re clean, head over to the trough of water right by the actual pool and pour a few buckets of water on yourself to get used to the water temperature. Then enter the bath. Hang out in the water as long as you can stand it.

Japan has thousands of natural hot springs, which might explain why the culture has a tremendous reverence for bathing. Onsen are treasured and considered a great equalizer; bosses will often go with their employees and colleagues. As an American conditioned to feel shame about my body, I saw two paths before me when I visited my first onsen at Yamanokami Onsen Yuukaen in Iwate. I could: A) be intimidated about getting undressed in front of strangers and miss out on the experience, or B) dive right in.

Be aware, though, that individuals with tattoos are often forbidden from bathing because of potential association with organized crime syndicates known as yakuza. If you have small tattoos, feel free to cover them with waterproof bandages. For larger areas that can’t be covered, you might be able to get around the rules by going late at night or early in the morning and simply asking if it’s okay. Employees understand that tattoos are fashionable in the States.

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What you will eat

Many of the prefectures have a dish that’s considered their specialty. For lunch in Aomori, you’re going to want to try barayaki, a form of Japanese tableside barbecue. It consists of thinly shaved beef cooked on a hot plate with sliced onions and soy sauce. Dip the cooked beef in fresh raw egg whisked with your chopsticks, if you can stomach it (which you should! Fresh raw egg is perfectly safe to eat). In Miyagi, all-you-can-eat grilled oysters are on the menu at seaside places like Matsushima Oyster House. Head inland for traditional soba and soy-sauce-based kitakata ramen in Fukushima. You’ll also notice plenty of street treats across all the prefectures, such as shioyaki, skewers of salted fish grilled over charcoal, and konnyaku, gelatinous balls made from a local sweet potato. Konnyaku taste like beef stock and are great for digestion.

Dinnertime is where things get really interesting. In Sendai, you’ll want to try the local delicacy unexpectedly tender gyutan, or beef tongue—or visit an izakaya, a style of bar that serves small plates and has a buzzer on the table to keep the snacks coming. Start light with your first round of drinks, ordering vegetables and sashimi, and then gradually increase the calories with korokke (croquettes), yakitori (skewered chicken), and okonomiyaki-style tamagoyaki (Japanese omelette), which features okonomiyaki sauce, mayo, and seaweed flakes. If you take my advice and stay in a ryokan, you’re likely to be served kaiseki, a traditional meal that consists of many small, artfully arranged dishes that are presented in seemingly never-ending courses and followed by rice and miso soup. This is probably where a Western palate will be most challenged. As many of the dishes will be so local and seasonal, you might not even have a reference for taste and texture before you take a bite. But it’s part of the adventure.

Consider a
geiko experience

Some ryokan offer a true geisha (also known as geiko) experience during your kaiseki. These women have trained extensively in the art of dance, music, and communication and are basically there to make sure you have a great time. They’ll talk with you, perform traditional dances and songs, and make sure your glass is never empty. Seriously. They will not stop refilling it if you keep emptying it, so watch out if you want to avoid a hangover. According to the two geiko I met in Fukushima, only 17 geisha remain in the Tohoku region. In other words, meeting them (they always work in pairs) is an incredibly special experience that has traditionally been accessible only to affluent businesspeople who know the owners of tea houses.

Getting there

There are plenty of daily domestic flights to Tohoku’s nine regional airports, including Sendai, Misawa, and Yamagata, from Tokyo’s Haneda or Narita international airports, and once you’re here, Tohoku is easily accessible via public transportation. Regional trains as well as the famed shinkansen bullet trains crisscross the region, connecting cities big and small in a short time frame. Renting a car is also an option, but if you don’t speak Japanese, your biggest challenge won’t be getting from place to place—it will be actually communicating with locals once you get where you’re going. For a super seamless trip, I recommend a tour guide who can also act as a translator; you’ll have someone to help you with menus, ticket purchases, and train transfers. If you ride Gran Class (first class) on the shinkansen, for instance, you need to insert two tickets into the machine. How would you know little things like this without a guide? (Also, you should definitely go Gran Class—your ticket includes endless food and drink and personalized service from a hostess.) Accompanied by a guide, you’ll learn more, eat better, and develop a deeper connection to the people and places.

What to do

When you’re not eating delicious local cuisine or soaking in hot springs, you’ll want to fill your days with outdoor activities and spiritual quests. Tohoku is relatively small, but the region offers far more historically significant hotspots and ways to engage with its natural beauty than can reasonably fit in one article. With that in mind, here are a few quests to get you started.

EXPLORE QUESTs
AOMORI
AKITA
FUKUSHIMA
IWATE
MIYAGI
YAMAGATA

For six days every August, the Nebuta Matsuri festival attracts more than three million visitors to observe and participate in parades of massive floats based on mythical and historical stories. If you’re not in the area within that time frame and still want to experience some of the magic of the festival, you can visit Nebuta Museum Wa Rasse to see floats that were featured in the previous year’s celebration.

If you’re not visiting in August, you can still be the first of your friends to walk alongside the crystal clear waters of the Oirase Stream, which is within the much larger Towada-Hachimantai National Park and flows from nearby Lake Towada (where you can kayak or take a boat tour). It will take you about two and a half hours to walk from the start at Nenokuchi to the end at Ishigedo, assuming you don’t dawdle to admire the judas, katsura, or beech trees, or the azami, purple thistles.

AOMORI

One of last year’s “Nebuta,” a lantern float that depicts a brave warrior, featured at Nebuta Museum Wa Rasse.

Find a waterfall just a short walk from the main Oirase Stream trail.

Founded in 1620, Kakunodate is a remarkably well-preserved former castle town with an impressive samurai pedigree. The samurai district especially will give you a potent overview of ancient warrior life and architecture. Six samurai homes are currently on public display.

Mountains, forests, and many active volcanoes are also hallmarks of this region, making it popular with outdoor enthusiasts. One of the most notable attractions is the Mt. Hachimantai area, which offers many trails at varying levels of difficulty, plus the natural hot spring Toshichi Onsen at a high elevation. In Towada-Hachimantai National Park, be sure to check out the highest mountain in Akita Prefecture, Akita-Komagatake.

Akita

Striking fall colors in Kakunodate.

Akita’s hiking trails offer spectacular views.

You’ll find your best souvenirs in the tiny, ancient post town of Ouchijuku, which has been restored to look as it did in the Edo Period, about 500 years ago. The thatched-roof buildings are crammed with interesting crafts and snacks that you can feel good buying because they were actually made by the people selling them.

Lean even further into the history of Fukushima with a visit to Tsuruga Castle, a reconstruction of a samurai stronghold whose original was destroyed in 1868; it was rebuilt in the 1960s. Climb to the top for an impressive view of the surrounding gardens and city beyond. Rinkaku Teahouse is also on the grounds, where you can get a tiny taste of traditional green tea without taking too much time from what is sure to be a packed itinerary. After tea, head to nearby Aizu Bukeyashiki to see the sprawling estate of the region’s most important samurai, Tanomo Saigo, and develop a little more context for the region’s wartime heritage. Visit in the fall and you’ll be treated to a stunning display of enormous kiku, or chrysanthemums, the Japanese symbol of autumn and the imperial throne.

FUKUSHIMA

Tsuruga Castle at dusk.

Fall colors and chrysanthemums on display at Aizu Bukeyashiki.

The prefecture of Iwate is Japan’s top hop-producing region, and in addition to mastering beer, many of its breweries also produce sake—essentially rice beer, and Japan’s national beverage. One brewery that excels at both: Sekinoichi Sake Brewery in Ichinoseki, where you can try a handful of varieties of sake including amazake, a sweet sake, and a yuzu-flavored one. The smooth Yamatoden, a classic cold sake, is the most popular.

Once you taste some spirits, it’s time to get spiritual. There are countless temples across Tohoku, but two standouts are Chusonji and Motsuji, both of which are designated world heritage historical sites. Make an offering, stroll the beautiful grounds, and participate in a Buddhist monk–led meditation. Spotlights on the spectacular foliage make a fall evening visit to Chusonji especially wonderful.

A flat-bottomed boat tour of the spectacular gorge of Geibikei offers visitors a chance to witness both the natural beauty of Iwate and the pleasantness of its people and customs. Each tour is led by a gondolier, who sings folk songs as she paddles into the 200-foot-tall limestone gorge, with carp and ducks trailing closely behind looking for handouts. During your 90-minute tour, you’ll be offered the chance to disembark on a sandbar to participate in a local custom: throwing rocks at a stone shaped like a lion’s nose, just one of many unusual and intriguing formations along the route.

IWATE

Dramatic views from a boat cruising Geibikei Gorge.

The way to gilded Konjikido, one of Motsuji Temple’s most impressive halls.

It’s no secret that Japanese whisky has enraptured the world, and you can find out what all the accolades are about when you visit the famous Nikka Whisky’s Miyagikyo Distillery in a gorgeous valley near the city of Sendai. Tour the facility and sample its Miyagikyo Single Malt for powerful, fruity notes, or try the Coffey Grain Whisky, which has a sweeter, mellower taste imparted by oak barrels and corn (it’s named after a person, and has nothing to do with the caffeinated drink).

For a peaceful respite, take a sightseeing cruise and reflect on the tiny, pine-covered islets that dot Miyagi’s beautiful Matsushima Bay. The country considers the area one of its top scenic attractions, rated one of the “Three Views of Japan.” It’s easy to see why—the 260 craggy islands scattered across the bay contrast dark old-growth pines with sand-colored rocks, creating a view that is absolutely sublime.

MIYAGI

Matsushima Bay is dotted with more than 200 pine-covered islets.

Nikka Whisky Distillery produces 50 to 100 barrels per day.

At about 1,000 steps, the ascent to Yamadera—literally “mountain temple”—may be long and strenuous, but the result is well worth the effort. Yamadera is one of the most iconic temples in all of Japan, an ancient holy site whose beauty has inspired worship and poetry for more than a thousand years. Visitors willing to trek high in the mountains above Yamagata City will enjoy a quintessential Japanese experience, punctuated by lessons about the temple’s history and religious significance.

Before approaching the main shrine (and this goes for many temples), participate in temizu, a Shinto cleansing ritual, at the chōzubachi, a water-filled basin. Take the ladle with your right hand and rinse your left. Then take the ladle in your left hand and rinse your right. Then shift the ladle to your right hand again, pour water into your left, and take the water into your mouth from the cup of your hand. Spit out the water outside the basin, then rinse your left hand again, and tilt the ladle vertically so the remaining water runs down the handle. Replace the ladle.

YAMAGATA

One step of the temizu cleansing ritual.

Ancient stones line the steep path to the summit of Yamadera mountain temple.

When to go

With superb skiing, hiking, and hot springs as well as three national parks for ample warm-weather pursuits, Tohoku is considered a year-round destination, though the northernmost prefecture, Aomori, has been known to receive up to nine feet of snow, so pack clothes accordingly. To see Tohoku really shine, consider visiting in late September through early December for peak leaf-peeping and temperate weather similar to New England’s.

A last note on etiquette

The toilets in Japan are incredible and have a shocking number of buttons. The seats are frequently heated and extraordinarily clean, even in places where you’d least expect it, like train stations. Many will flush automatically, but you may have to look around to figure out how a specific model works. Also, many restrooms will come equipped with a pair of toilet shoes for cleanliness. You’ll probably have removed your shoes at the entrance to the establishment, so just slip on those toilet slippers and get in and get out. You’ll get used to it.

Never point at anything, especially with your fingers or chopsticks, and especially at a graveyard. Pointing is generally considered rude, but the latter is bad luck. And never stick your chopsticks down vertically into your food—that resembles rituals performed at funerals and will also be seen as rude.

Bowing is a big deal in Japan. It’s a symbolic act of humbling yourself, but it also functions as “thank you,” especially when paired with the phrase “arigato gozaimasu,” which is a polite way to say “thank you.” You’ll hear it over and over.

Don’t worry about tipping; in fact, some Japanese folks might even be offended if you do it. But also remember to carry cash. Japan is extremely technologically advanced, but it’s also a cash-based society. Most Japanese people carry about 300 dollars in cash at all times. You won’t want to be caught without cash in Tohoku. How will you buy all your coworkers amazing souvenir treats without it?

To start planning your own Tohoku trip, visit here. And for a more personal account of how the locals the writer met shaped her impression of Tohoku, visit here.